Career Profile

I offer experience that spans the spectrum of the marketing and communications discipline.

COMMUNICATIONS AND INTEGRATED MARKETING MANAGEMENT

My experience in corporate and legal services environments and as an independent consultant have added an unparalleled depth of discipline and resourcefulness to my collection of strategic and tactical skills.

I have managed all aspects of the communications function, including:

  • Crafting and executing go-to-market strategies
  • Engaging employees
  • Driving project communications
  • Helping to enable┬ábusiness transformation
  • Creating traditional and digital campaigns
  • Directing large-scale website deployments
  • Leading brand and message management
  • Optimizing digital content (SEO copywriting)
  • Evaluating results for continuous improvement
  • Supporting executives and their leadership teams

COLLABORATION ACROSS MULTIDISCIPLINARY TEAMS

I have worked and easily gained credibility with C-suite executives, their leadership teams, and subject matter experts across complex, matrix organizations, including HR and benefits, sales enablement, finance, risk, treasury, IT, data governance, capital planning, legal, compliance, regulatory relations, national facilities services, corporate marketing and communications, and product development and distribution.

I am adept at creating programs that span the traditional and digital channel mix including program development, securing buy-in, budget management, establishing metrics, program deployment, program measurement, and operationalization, utilizing a full range of platforms:

  • Knowledge base (Confluence)
  • Microsoft 365 productivity suite
  • Photo editing (Adobe Photoshop)
  • Email marketing (Emma, Mailchimp)
  • Survey apps (Qualtrics, SurveyMonkey)
  • Project apps (Asana, Smartsheet, Wrike)
  • Web design (SharePoint, Wix, WordPress)
  • App suites (Microsoft Office, Google Workspace)
  • Collaboration platforms (SharePoint, Teams, Slack, Workplace, Jive)